The Brick Ding Ding
The logistics company, operating on a global scale, sought to reinforce its commitment to excellence and strengthen relationships with employees and key customers. With operations spanning continents, they required corporate gifts that symbolized their dedication to efficient transportation services.
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Get a free quoteSpecification
Size: Small
Scale: Minifig Scale
Industry:
Use case: Employee Milestone
Estimated price range: 11-40$
Dimension: 3.2 x 11.8 x 15.4 CM. / 1.3 x 4.6 x 6.1 IN.
Piece count: 161
Complexity: Beginner Level
Features: 1 Minifigure, 4 Printed Parts, Sticker Sheet, Digital Instructions
The Challenge
To celebrate Allianz’s office anniversary in Hong Kong, we were asked to create a special LEGO® set that felt local and unique. Skyscrapers were an obvious choice, but they’ve been done many times before. So we went with something more meaningful: the city’s famous double-decker tram.We were tasked with creating LEGO® tram replicas that resonate with the employees, complete with vivid advertisement boards found on the iconic 2-floor trams. Color matching and attention to detail were crucial to nail the authenticity.
For a global brand like Allianz, we wanted something that felt personal to their Hong Kong team. The iconic tram was the perfect way to connect with employees and celebrate the city they call home, down to every tiny detail.
The Gallery
100% Genuine LEGO®
Bricks
Every creation is made exclusively from original LEGO® elements.
Delivered in Just
4–8 Weeks
From first concept to global delivery, we move fast.
Custom Sets from Just
$5 USD
Affordable, all-inclusive pricing that covers design, packaging, and worldwide shipping.
Delivered from Germany,
USA, or Thailand
Our regional hubs make international delivery simpler and more efficient.
The Project Journey
Design Process
Our LEGO® design expert delved into Hong Kong's bustling streets for inspiration. We meticulously designed the tram replicas, using sticker sheets to replicate the advertisement boards. Each design iteration underwent careful color matching to blend seamlessly with the LEGO® bricks.
Solution
We opted for sticker sheets to replicate the advertisement boards, balancing cost-effectiveness with visual impact. After several trials, we nailed the color matching, achieving an authentic appearance that captures Hong Kong's essence.
Implementation
Our skilled craftsmen in Thailand brought the designs to life with precision. The completed replicas were packaged with care and sent to the Hong Kong branch, ensuring open communication throughout the process.
Result
The custom LEGO® tram replicas became cherished symbols of the insurance company's presence in Hong Kong. Distributed among employees, they triggered memories of daily commutes and iconic city scenes, fostering a sense of connection and pride.
What Comes in the Set?
LEGO® BRICKS
MINIFIGURE
ACCESSORIES
PACKAGING
INSTRUCTIONS
STICKER SHEET
